The partnership with the Rimini Expo Center has been renewed, the Italian Showdown will be back at RiminiWellness from 31 May to 2 June 2024
The eighth edition of the Italian Showdown ended with unprecedented success thanks to the new competition format and the combination with the fair dedicated to fitness, wellness and sport, which produced 1.500 hours of activity in 28 pavilions with 300 exhibitors, reaching over 4.5 million of social contacts.
The new format, based on three ability categories and a competition field completely redesigned by Xenios USA to bring fans and athletes closer together, allowed 672 competitors from all over Italy and 15 other countries to compete live against their peers, to test strength, speed and skill, without any cuts from the first workout to the last.
The goal of making the competition more open, to satisfy the growing demand for participation by CrossFit enthusiasts of all ages and levels, has been achieved in full: registration sold-out in a few days, over 20.000 spectators over the course of the weekend, tens of thousands of video views and over 100.000 accesses to the official website during the week of the event, but above all many debuting athletes.
With these numbers consolidating an ever-growing trend, the organization of the Italian Showdown is happy to renew the long-term partnership with Italian Exhibition Group and to elect the Rimini Expo Center as the official venue of the first Italian Licensed CrossFit Event for the next five years.