We are pleased to announce the partnership with Mitsubishi Motors Italia, which is the new Official Mobility Partner of the 2021 Italian Showdown
The Japanese brand will support the mobility needs of the organization, which each year moves thousands of people and hundreds of tons of equipment, with the famous 4×4 L200 pick-up which, thanks to its sturdiness and reliability, gets the title of Official Pick-up of the 2021 Italian Showdown.
“We are thrilled to start the partnership with Mitsubishi Motors Italia, with whom we share values of dynamism and competitive spirit” – says Carlo Strati, Director of the Italian Showdown. “Just as the competitors of the Italian Showdown train to be ready to face any physical challenge based on strength, agility and endurance, the Mitsubishi L200 pick-up is designed to express maximum work capacity and to overcome any obstacle on any terrain. These characteristics make it the ideal ally for those who, like us, are constantly striving to overcome their limits”.
The philosophy of the sport of fitness is summed up in the ability to move large loads over long distances and to do it quickly, always keeping ready to face unknown and unknowable challenges. All of this is found in the qualities of the Mitsubishi vehicles and, in particular, in the L200 pick-up that will be in service at the 2021 Italian Showdown in the Double Cab Intense version, customized with an exclusive Graphite Gray and contrasting Matt Black livery.
“With this partnership, Mitsubishi Motors once again confirms its link with the world of sport, with which we share values such as dynamism, speed, agility and stamina. The L200 pick-up, a true icon of our brand and present on the market for over 40 years, fully represents all these values and we are sure it will be the right ally for all athletes. Furthermore, we are proud to attend the Italian Showdown with the novelty from Mitsubishi, the Eclipse Cross Phev SUV coupé, equipped with plug-in hybrid technology, able to meet the needs of the market increasingly oriented towards the new frontiers of sustainable mobility” – comments Giuseppe Lovascio, General Manager of Mitsubishi Motors Italia.
During the sixth edition of the event, which is scheduled to return live at the end of September 2021 with 1.500 competitors of all ages and levels from all over Italy and the rest of the world, Mitsubishi will also be present with Eclipse Cross Phev, the new Coupé SUV with plug-in hybrid technology, and with the other top models of its range. In addition, for all “crossfitters” who will take part in the competition, it will be possible to have access to special promotions on the purchase of a Mitsubishi car.